Will Carter Offers Refreshing Reminder to Love on New Single “What About Love”

In a year where it has been easy to count negatives and let that staggering number get us down, it’s messages of love and hope that keep us trekking along in hopes of brighter days on the horizon.

Enter Will Carter and his three singles released in 2020. Though he admits this year has been rough on him, as it has everyone else, he also admits that the only way he knows to deal with negatives is to turn them into positives, making the most out of the situation at hand. That message may be most clear on Carter’s newest single, “What About Love,” and we are happy to premiere the lyric video for the tune today on Pro Country!

Along with premiering Carter’s new lyric video, we chatted with him all about the song, as well as what his success over the last year has meant to him, how he’s staying busy, his plans for the new year and more!

Pro Country: You had your greatest streaming success to date with your 2019 sophomore album, Good Bad Idea. How encouraging was it for you to be able to see the numbers growing and people continuing to resonate with the songs on that album?

Will Carter: A career in music is one of the hardest paths to success I have witnessed. It is full of 110% dedication to the grind, long nights, time on the road away from home, disappointment, and at times, heartbreak.  Yet, it is also one of the most rewarding when you begin to see the fruits of your sacrifices. The Good Bad Idea album will always remind me of the early stage of the turning point in my musical journey.

PC: You released “You Feel Like Home” in November of 2019, which has since become one of your most-streamed songs. What do you think it is about that song that has allowed it to connect with listeners the way it has?

WC: “You Feel Like Home” was written about finally finding “the one,” who after many prior failed relationships, for the first time revealed what had been missing all along. A dynamic that just came about effortlessly, felt natural; felt like home. Similar to the Good Bad Idea album, the single “You Feel Like Home” was the next major milestone in my musical career as it landed me my first Top 10 radio single, charting at #8 on the Texas Regional Radio Report. 

PC: You’ve released three singles this year, all of which have been uplifting, feel good tracks. Given how 2020 has unfolded, was it a focus for you to have that approach to your music?

WC: The year 2020 has been difficult to say the least for so many people in so many ways. The only way I know to handle the challenges life throws at you is to find a way to turn them in your favor and make the most out of them. Giving up is DEFINITELY never an option. When we were no longer able to perform live, I took this opportunity to write and record. And that I did; 19 songs written and recorded in the year 2020. With that being the case, I had a large batch of songs to choose from when releasing music. It allowed me to give the world what I felt it needed to hear.

PC: You released your newest single, “What About Love,” just over a month ago. Can you talk about the inspiration behind the song?

WC: In the last year, our country has been experiencing a time of division, hate and anger like I have never personally witnessed in my lifetime. The song “What About Love” was written specifically to address this issue and remind the world to take a step back and reset. To know that is okay to differ in opinions, to disagree on topics, but anger and hate are NOT the answer.  At the end of the day, we should all choose unity over division, love over hate, and ultimately, kindness towards one another. 

PC: What has the response to “What About Love” in the month following its release meant to you?

WC: “What About Love” has consistently moved up nearly 20 spaces on the radio charts in Texas since its release. This response from radio alone to me means people are identifying with the song, which I find to be refreshing, but at the same time, I cannot say I am surprised. I truly believe that most people are good and would rather choose love and kindness over the hate and anger we have been witnessing on mainstream media outlets.

PC: The current global circumstances have largely put live music at a standstill. How have you been able to stay busy during this time? What has the adjustment been like for you?

WC: Writing and recording! I have also have my #TuneInTuesday broadcasts every Tuesday night at 8pm CST on Facebook. I started this a little over two years ago and it has since grown.  In the height of the lockdown, I partnered with the Texas Country Music Association and they now host my #TuneInTuesday from their Facebook page each week. Many radio stations, blogs, etc. also partnered with me to do Facebook Live Takeovers similar to my #TuneInTuesday broadcasts. Fortunately, about six weeks ago, we were also able to start playing socially distanced festivals and concerts.

PC: 2020 has altered most of the plans of artists. Of the things you can control, what are your plans for the rest of the year and going into 2021?

WC: We are starting to book shows again finally, which leads me to the newest exciting news that I am finally purchasing my first tour bus! It is a used bus, BUT it was built for Prince’s Purple Rain Tour and is decked out! So definitely looking forward to getting back to touring as well as continuing to release music (including my original Christmas song, “Santa Went Country”) to streaming platforms (Spotify, Apple Music, Pandora, etc) and terrestrial radio.

PC: Is there anything you’d like to add?

WC: Love each other and let’s have a great 2021!

*Will’s music is featured on The Best of Pro Country playlist!*


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