At some point in our lives, we have all imaged a fairytale love. With her newest single, “If I Ever Fall in Love,” Ava Rowland is proving that she’s no exception.
Serving as a sequel of sorts to her single “Best Thing Around,” Rowland’s new single hopes to pick up on the success that “Best Thing Around” earned. Doubling down on the largely acoustic melody of the former, “If I Ever Fall in Love” envisions the happiness that two lovers can bring each other and a dream love story.
As she releases “If I Ever Fall in Love” today, we chatted with Rowland about several of her recent releases, all about “If I Ever Fall in Love,” staying connected with her audience, new music and more!
Pro Country: Your first two singles of 2021, “Mama’s Favorite Song” and “Run Like Hell,” tapped more into a 90s country-esque sound than much of what you have released so far. Has tapping into that sound been something that you have done intentionally, or has it been natural as the songs came together?
Ava Rowland: My producer Britton Cameron says that I do have a 90s sound like Deana Carter. The 90s is one of my favorite time periods. I didn’t tap into that sound intentionally, but I’m not surprised it came through on these songs.
PC: In June, you released an acoustic version of your single “California Gypsies,” your most streamed song to date. Now that time has passed since the release of “California Gypsies” in 2019, what do you think it was about the song that connected with listeners the way it did? What drew you to record an acoustic version of the song?
AR: This song is all about freedom. There is always drama in life and as people, we would love to just take a drive somewhere and forget about all that drama. “California Gypsies” allows the listeners to do just that. My team and I thought it would be a nice surprise for my fans to hear an acoustic version of one of their favorites.
PC: Your single “Best Thing Around” is a largely acoustic-driven tune, your first such release in a while. Can you talk about the sonic inspiration of the song and what drew you to record it in that way?
AR: It was inspired by a crush I had in middle school and high school. We went with the acoustic sound because it has that small town, wholesome feeling.
PC: “Best Thing Around” has quickly earned over 30,000 views on YouTube. How encouraging has the response to the song been less than a month since its release?
AR: Overwhelming! I’m so blessed to have such amazing fans. “Best Thing Around” is a personal song to me, so it’s nice that people want to hear what I have to say.
PC: Your new single, “If I Ever Fall In Love,” doubles down on the mostly acoustic sound of “Best Thing Around.” Why did you feel “If I Ever Fall in Love” was the right follow up to “Best Thing Around”?
AR: It’s almost as if “If I Ever Fall In Love” is a continuation of the feeling I had when I wrote the song “Best Thing Around.” If the relationship in “Best Thing Around” was to work out, the song “If I Ever Fall In Love” is what I would want it to be like.
PC: “If I Ever Fall In Love” offers an optimistic take about falling in love. Can you take us in the room and talk about the inspiration behind the song?
AR: Every girl has a dream of what her love story will look like. She dreams of a man who will sweep her off her feet. His gestures of love will be gentle and sweet. She will be the one thing that brings him joy and complete happiness and he will be the same for her. That’s what the song “If I Ever Fall In Love” is about.
PC: You’ve steadily released music throughout 2021. In a time when live performances have been largely put on hold/just opening back up, how important has it been for you to keep a steady stream of music coming and to stay engaged with your audience?
AR: I think it’s extremely important to stay connected with your fans. They are always wanting to hear something new. I hoped that by continuing to release new music, I was giving them something to look forward to during the difficult times.
PC: Of the things you can control, what are your plans for the rest of the year?
AR: My plans for the rest of the year are to keep releasing new music and videos and to keep my tour schedule really busy.
PC: Is there anything you’d like to add?
AR: I want to thank Jesus for giving me opportunities to use the gifts that He gave me. I’ve been so blessed and I’m so thankful for everyone in my life.
*All images courtesy of Ava Rowland website*